Privacy Policy


This page informs you of the policies of Milostar (Swoovi Innovations Private Limited). This is the Privacy Policy of Swoovi Innovations . Please read on to learn more about our data handling practices. Your use of the Service signifies that you agree with the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, do not use the Service.

Information We Collect

When you access or use the Service or third party games that were developed using a Milostar SDK pursuant to a separate agreement between Milostar and the game developer (“Third Party Games”) from or through your smart phone, tablet, computer or other device (each, a “device”), or when you install the Service on your device and register with Milostar, personally identifiable information about you may be collected. This collection may occur at different times, and for different purposes as explained below. Download and Registration: When you download an application that is part of the Service you are requested to register with us. For registration through Milostar, you are only required to provide your mobile phone number or your email address, depending on the device(s) you are using on the Service. You may also provide other personally identifiable information, but that is optional. When you log in using your Facebook account, we collect additional information you make available to us (see “Your User Profile”) below.

Address Book

If you are not already a user of the Service, when you first install an application that is part of the Service on your device, you are invited to register with Milostar and as part of this initial registration, you will be asked to allow us access to your address book. If you consent, we will have access to contact information in your address book on the devices you use for the Service (names, numbers, emails, and Facebook ID, but not notes or other personally identifiable information) and we will store it on our servers and use it to improve the Service and help you use the Service. If you do not want Milostar to store this information, you may opt-out at any time through your account settings in the Milostar mobile app, or in your devices privacy settings, in which case we will delete that information from our servers. However, in this case, we may not be able to offer some of the features that require this information. See also “How We Use the Information We Collect” below.

Location Information

We may request access to your current location – provided by your mobile device using GPS or similar technologies – so that we can provide content that is more suitable to your location. For example, we may use information about the location of your device for certain calling features or share information about the location of your device with advertisers to tailor the advertising you see to your interests or present you with offers from the businesses around you. You are free to accept or block access to your location information. You can switch off access to your location at any time through your device settings. This mobile app may collect and pass to third parties precise geolocation information linked to your mobile device or advertising identifiers and may do when you use the app or when the app runs in the background on your device. That information may be used by third parties to customize ads in this app or in other apps: for instance, if your device is often located at or near music venues, you might receive offers for music tickets (even when you are not at a music venue). The information also may be used for market or other research regarding aggregated traffic patterns: for instance, a company that analyzes shopping trends might use the information to learn whether more or fewer devices are seen near malls or in other shopping districts. We automatically collect usage information that does not identify an individual user (“Usage Data”). For example, when you download and use the Services on a mobile device, we automatically collect information such as your device type, operating system version and type, certain device settings, device time zone, device carrier, current IP address, applications installed on the device, and platform-specific advertising identifiers. We may also collect location information, such as your device GPS coordinates unless you configure your device operating system settings to prevent our collection of location information. Additionally, each time you use the Site we automatically collect the type of web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits to the Site. We use this information to enhance the services we offer, provide targeted advertising, and to help us understand how people use the Site and Services. Aggregated device data, including location and usage data, is also measured for the purposes of market research by Placed, Inc. For further information, please see the Placed Terms of Service and Privacy Policy. If you do not want this information to be linked to your device, you may go to your device “settings” (which are somewhat different for iOS and Android devices) and opt out of interest-based or personalized advertising. You may also prevent the location from being collected by this or other apps, through your device settings (but this may affect the functionality of certain app features).

Profile Information

We collect and store certain profile information including your name, phone number, email address, picture, country of residence and preferences.

Usage Information

We may collect and store information about your usage of, and interaction with, the Service and Third Party Games (whether or not played on the Service), including calls, messages, posts, information relating to games played (such as games played, your game scores, how often you play and how much money you spend on the games), usage of the Service by geographies, device and connection information (such as a device advertising identifier or MAC address), IP address, device capability, bandwidth, web browser software, referring website, statistics on page views, network type and traffic to and from our websites.


When we serve an advertisement to your device, we collect information about your interaction with this advertisement to help us evaluate the performance of the advertisement that we show, such as whether you clicked on it, or installed the advertised product. The third parties that serve these advertisements may also collect other information about your interaction with an advertisement and about your browser or device. This collection and the subsequent use of this information by these third parties is subject to these third parties’ privacy policies over which Milostar has no control.

Shared Text, Photos, Videos and Other Communications

The Service allows you to share text messages, photos, videos and other communications (such as interactions during games) with other users, and if you choose to share your text messages, photos, videos and other communications, such items will be stored on our servers in accordance with our data retention policies. In addition, if you choose to share these items with other Service users, we may not be able to remove them from our servers or make them unavailable to anyone you have shared them with. Sending text messages, photos, videos or other communications through the Service is your decision. By choosing to share that information, you should understand that you may no longer be able to control how that information is used and that it may become publicly available (depending in part on your actions or the actions of others with whom you have shared the information). Milostar is not responsible for any use or misuse of information you share. There is no tolerance for objectionable or abusive content, including nudity, illegal products, services, or activities, misleading, deceptive, sensational or excessively violent content, discriminatory practices, tobacco products, drugs, and drug-related products, unsafe supplements, adult content, adult products or services, surveillance equipment, hacking or cracking, work at home schemes. We do not allow users to request or encourage any questionable behavior by text, calls, gifts, or any other means. Promoting external links for users to purchase digital content or services outside the app is prohibited. All violators will be banned. For questions, please contact [email protected]

Device and Log Information.

If you use our Service, we collect information about your device and browser. This may include device information (type of device, operating system version, unique device identifier (such as an advertising identifier), browser type and version, mobile network information) or log information (IP address, MAC address, screen resolution, and referring domain).

Error Reporting Information

We also collect error-reporting information if the Service crashes or hangs up so that we can investigate the error and improve the stability of the Service for future releases. In general, these reports do not contain personally identifiable information, or only incidentally. As part of these error reports, we receive information about the type and version of your device and browser, the device identifier, the time the error occurred, the feature being used and the state of the application when the error occurred. We do not use this information for any purpose other than investigating and remedying the error

How We Use Information

WIn addition to using your information to provide you with the Services that you request, we use or may disclose your personally identifiable information as follows: To verify your identity; To connect you with your Milostar contacts and others as enabled by the Service; To share your Profile with your Milostar contacts and others on the Service in accordance with your account settings; To allow your use of certain features of the Service that may be offered from time to time (such as Premium Services (see our Terms of Use), games, greeting cards, animations, etc.) and to help customize your user experience; To show you the names and profiles of the Milostar contacts with whom you communicate and to show your name and profile to persons with whom you communicate on the Service; To manage your account, deliver to you any administrative notices, updates, notifications, alerts and communications relevant to your use of the Service; To provide you with relevant content that you requested, using information that you allow us to collect from you or that you provide to a social media provider with which your Milostar account is connected, such as information regarding your and your Milostar contacts’ respective locations; To share information about the games you play on our Service, your score or your experience, with your Milostar contacts according to your settings; To understand (i) how you use the different features of the Service, (ii) what your preferences are – for example, what type of games you like to play, what type of music you like to attach to your pictures or what type of products you like to view or purchase, and (iii) how to make suggestions and recommendations of things (for example, games, music and products) you may be interested in; To keep your list of Milostar contacts up to date – for example, when new users join Milostar; To solicit information from you, including through surveys; To contact you via email, SMS or otherwise for the purpose of informing you about new products, services or promotions offered by Milostar (you can opt-out of such emails by clicking on the unsubscribe link, withhold your consent to receive an SMS or reply stop to an SMS in order not to receive future SMSs); For internal operations, including troubleshooting problems, data analysis, testing, research, improvements to the Service, detecting and protecting against error, fraud or other illegal activity; When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities..

With Whom We Share Your Information Service Providers.

In certain instances, Milostar may have contracts with third parties to provide Milostar with products and/or services in connection with the Service. In those cases, Milostar may share your personally identifiable information with these third-party service providers, or authorize them to collect information on its behalf, but only in connection with providing the services to you or Milostar. For example, these third party service providers include: Third party SMS and email providers who deliver the authentication SMS or email to you when you register with the Service and with whom Milostar shares your phone number or email. Third party vendors who provide services or functions on our behalf, such as hosting, business analytics, customer service, collecting or processing credit and debit card information and payments, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. Third party vendors who provide outbound calling services for Milostar users and with whom Milostar shares your call detail records if you use that service (such as your phone number, the destination you are calling and information related to the initiation and termination of such calls)..

Business Partners

We have relationships with other companies, such as game developers, where we serve as the publisher or distributor of the applications, products, or services developed by those third parties. In this case, both Milostar and that third party may have access to certain information about your use of that third partys application, product, or service. For example Milostar may host a third partys game through its Service, and would have access to some information about your use of that game (such as whether you play it or not, your game scores, how often you play and how much money you spend on the game), while the third party would have access to your score, other information about your use of that game and your Milostar profile. In this case, the information that we collect is subject to this Privacy Policy and the information that the third party collects is subject to that third partys privacy policy.

Outbound Links

If you choose to access optional services, such as a website, product or service provided by a third party, including through the Service, such third party may also collect information about you. Please see the privacy policies of each such third party for more information about how they use the information they collect. This Privacy Policy does not apply to any exchange of information between you and any third party. These third parties include business partners with whom we may jointly offer products or services, or whose products or services may be offered on our Service. You can tell when a third party is involved in a product or service that you have requested because their name will appear, either alone or with ours. Legal Process We also may share your information with third parties: In response to facially valid subpoenas, search warrants, court orders, or other legal process when we have a good faith belief that the law, any legal process, law enforcement, national security or issue of public importance requires disclosure; To resolve disputes, trouble shoot problems, protect and defend our rights or property (including to enforce our Terms of Use and other agreements) or the safety of Milostar, the Service, or that of our customers or others; To establish or exercise our legal rights, or as otherwise required by law; In connection with a corporate transaction involving Milostar or the Service, such as the purchase or sale of a business unit, an acquisition, merger, sale of assets, corporate reorganization, liquidation, or other similar event

Aggregate and Anonymous Information

We may also share aggregate or anonymous information with third parties, including advertisers and investors. Aggregate or anonymous information is information that does not, on its own, identify you personally. For example, we may tell our advertisers the number of users our app receives or share anonymous identifiers (such as device advertising identifiers or hashed email addresses) with advertisers and business partners. This information does not contain any personally identifiable information


Other than as stated in this Privacy Policy, we do not share our users’ personally identifiable information with third parties for their direct marketing purposes. If in the future, we plan to share personally identifiable information with any third party for its direct advertising purposes other than as stated in this Privacy Policy, you will be notified in accordance with applicable law

Display of Tailored Advertising

We allow third parties with whom we have a separate agreement to use certain technologies to collect information about your browser or device and the placement, views, and clicks of their advertisements, so that they can better serve interest-based advertisements to our users and visitors. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on the Service; (2) attribution partners who help us measure effectiveness of certain advertisements; and (3) advertising networks, which collect information about your browser or device and your interests when you view or interact with one of their advertisements. The information gathered by these third parties is used to make predictions about your interests or preferences so that they can display advertisements on the Service and on other sites across the Internet tailored to your apparent interests. We do not share with these third parties any information that would personally identify you (such as email address) for purposes of such advertising; however, these third parties may have access to information about your device (such as an advertising identifier or MAC address). We do not have access to, or control over, the technologies that these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy. If you would like to opt out of receiving tailored advertising in the Milostar app, please follow the instructions available in our Support Center, here

Your User Profile

The information you enter into your user profile (your “Profile”) may be shared with your Milostar contacts. You control your Profile and you can access and modify your Profile from the Milostar application at any time. In addition, if you register with Milostar using your Facebook account (e.g. Facebook Connect), we may store your Facebook ID and corresponding token on our servers and, if you give us your express consent, we will have access to and may collect certain information that you make available on Facebook (for example, your first and last names, email address, profile picture, your friend lists and birthdays). Your Profile is available to other users of the Service who are connected to you on Milostar. In addition, unless you opt-out (which you may do at any time in the Milostar application), your Profile is discoverable by other Milostar users, including by way of example in listings of contacts that will include your proximity to other users (however, Milostar will not share your location with any users). You may also block out” any Milostar user in your contact list from discovering your Profile at any time. In addition, Milostar may pre-populate your Profile with certain information such as your name and Facebook profile picture if you or your Milostar contacts have logged onto the Service using Facebook

Data Access and Removal.

You can always control what information you choose to share with us on the Service. To do so, you can change your settings in the Service or in your mobile device. Alternatively, you can remove the Service from your mobile device entirely. Your data will no longer be available to your Milostar contacts. If you ask us to delete your account, we will use commercially reasonable efforts to remove your data from our servers, however, certain information may be retained in our back-up or archival systems. Please note that, after your account is closed, we may retain certain information associated with your account, including for analytical purposes as well as for recordkeeping integrity. Notwithstanding the foregoing, If you request, we will delete or anonymize your personal data so that it no longer identifies you, unless, we are legally allowed or required to maintain certain personal data, including situations such as the following: If there is an unresolved issue relating to your account, such as an outstanding credit on your account or an unresolved claim or dispute we will retain the necessary personal data until the issue is resolved; (ii) Where we are required to retain the personal data for our legal, tax, audit, and accounting obligations, we will retain the necessary personal data for the period required by applicable law; and/or, (iii) Where necessary for our legitimate business interests such as fraud prevention or to maintain the security of our users. Any personally identifiable information and any content that you share in text messages, photos, videos or otherwise in or through the Service with other users, or (ii) submit on a blog, bulletin board or chat room on our website or elsewhere, can be viewed and used by others, including to send you unsolicited messages or to commit identity theft. Milostar is not responsible for any use or misuse of your information that might result from your disclosure of information.

Opt-Out – Promotional Communications

Milostar allows you to choose not to receive promotional email messages from the Service or its service providers. You may opt-out by following instructions in the message sent by Milostar or its service providers on how to unsubscribe from that particular mailing. You may also opt-out by contacting us at [email protected]


Protecting user privacy and personally identifiable information is a top priority for Milostar. We make substantial efforts to ensure the privacy and security of all personally identifiable information you provide to us. Access to all personally identifiable information is restricted to those individuals who need to know that information in order to provide, operate, develop, maintain, support or improve the Service. Milostar uses password protection, access logs, and system monitoring to safeguard the confidentiality and security of all member information. However, due to the inherent nature of the Internet and related technology, we do not guarantee the protection of information under our control or in transit against loss, misuse, or alteration


The Service is not directed to children under the age of eighteen (18) and we do not knowingly collect personally identifiable information from children under the age of seventeen as part of the Service. If we become aware that we have inadvertently received personally identifiable information from a user under the age of seventeen as part of the Service, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of seventeen as part of the Service.

Notification of Changes

We reserve the right at our discretion to make changes to this Privacy Policy. You may review updates to our Privacy Policy at any time via links on our website. You agree to accept electronic communications and/or postings of a revised Privacy Policy on the Milostar website, and you agree that such electronic communications or postings constitute notice to you of the Privacy Policy. If we make material changes to this policy, we will notify you by publishing a revised Privacy Policy or by means of a notice on our website, or as required by law. You agree to review the Privacy Policy periodically so that you are aware of any modifications. You agree that your continued use of the Service after we publish a revised Privacy Policy or provide a notice on our website constitutes your acceptance of the revised Privacy Policy. If you do not agree with the terms of the Privacy Policy, you should not use the Service

Contact Information

If you have any questions about this Privacy Policy, please contact us [email protected]